Brand design for regional mobile women’s clinic.
Logo & icon design, color palette, and signage for the mobile clinic. Plus, consultation on their website’s UX.
Logo Design Process ↑FemForward came to the table seeking a logo that would reflect their revolutionary approach to women’s health. Operating from a mobile clinic, it was necessary to provide the same radial feeling of warmth and compassion given to their patients within every moment of the brand.
Searching for multi-functional icon library, we created three pieces stemming from the primary mark; to be used for social media, advertising, etc. These then were placed within FemForward’s new, energy-filled color palette.
Signage for FemForward’s 31’ mobile clinic:
For a complete brand experience, I provided design consultation for their new website with ADA Standard Guidelines at the forefront. Including typography and color selection along with the curation of inclusive imagery to reflect FemForward’s multigenerational demographics.
Web Developers: PatientPop